About
Senior Paid Media & Google Shopping Consultant
I’m Marita Fernández, a senior Paid Media consultant specialised in Google Ads and Google Shopping for established eCommerce businesses.
For over 10 years, I’ve worked with UK-based and international companies operating at scale, helping them grow revenue while maintaining control over profitability and efficiency. My background combines hands-on execution with strategic decision-making in highly performance-driven environments.
About
What I specialise in
My expertise lies in large-scale eCommerce Paid Media, particularly Google Shopping, where structure, data quality and strategic clarity make the difference between inefficient spend and sustainable growth.
I’ve worked with:
- Complex product catalogues (30,000+ SKUs)
- High-volume, highly competitive retail environments
- Multi-market and international setups
- Teams where Paid Media must align tightly with trading, SEO and analytics
My role is not simply to run campaigns, but to ensure that Paid Media supports the business’s commercial objectives.
How I work
I work as an independent consultant, partnering closely with in-house teams, founders and senior stakeholders.
Clients typically come to me when:
- Paid Media performance has plateaued
- Accounts have grown complex and difficult to manage
- Investment is increasing, but profitability is under pressure
- They need senior expertise without building a large internal team
My approach is:
- Strategic – decisions are based on business impact, not platform defaults
- Practical – recommendations are realistic and implementable
- Transparent – no jargon, no unnecessary complexity
I work with a limited number of clients at any one time to ensure a high level of involvement and accountability.
Experience
Most of my career has been spent working with UK eCommerce businesses, both in-house and as a consultant, within fast-paced, performance-led organisations.
I’ve collaborated closely with teams across:
- eCommerce & trading
- SEO & content
- Analytics & data
- Product and merchandising
This cross-functional experience allows me to understand how Paid Media fits into the wider ecosystem of an eCommerce business, and to make decisions that support long-term growth rather than short-term wins.
Why work with me
Clients choose to work with me because they want:
- Direct access to senior expertise
- Clear, honest recommendations
- A partner who understands both performance marketing and eCommerce realities
- Someone accountable for decisions, not hidden behind layers of account management.
I don’t operate as an agency and I don’t outsource strategy. When you work with me, you work directly with the person making the decisions.
Let’s talk
If you’re looking for senior support to improve the profitability and scalability of your Paid Media activity, I’d be happy to have an initial conversation.
📩 Get in touch and tell me a bit about your business and challenges.
Marketing Non Stop 