Marketing Non Stop

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Scale your eCommerce with profitable Paid Media

Senior Google Ads & Google Shopping consultancy for eCommerce brands that need growth with control, profitability and clear decision-making.

I work with established eCommerce businesses that already invest in Paid Media and want to improve what really matters: ROAS, revenue and operational efficiency. No generic management, no vanity metrics, no agency dependency.

Let’s talk about your project
An impeccably organized workspace featuring a large matte-black desktop monitor displaying analytical graphs and charts, flanked by sleek silver accessories and a minimalist wireless keyboard. The setup is arranged on a smooth, taupe-toned desk with subtle wood grain texture. Natural daylight floods in from a nearby frosted glass wall, casting soft, diffused shadows and enhancing the clean lines and structured layout. The mood is focused and professional, evoking precision and clarity. Captured with an eye-level perspective and centered composition, the image has sharp focus throughout. The overall aesthetic is photographic realism with a corporate, modern sensibility—perfectly reflecting the strategic, data-driven nature of digital marketing at an agency level.
A close-up of a modern, high-performance server rack with gleaming brushed metal panels and organized, color-coded Ethernet cables, housed in a pristine corporate data center. The floor is lined with neutral gray tiles, and the background is softly blurred to emphasize depth. LED indicator lights glow softly, illuminating the structured environment with subtle highlights and gentle blue accents. Overhead recessed lighting creates balanced, even illumination with minimal shadowing, reinforcing the mood of ultra-professionalism and technical reliability. Photographed from a slightly low, angled perspective to highlight the scale and order. The visual style is clean, minimalist, and photographic, symbolizing the robust infrastructure necessary for digital marketing operations.

Senior consultancy, not generic account management

After more than 10 years working in Paid Media for UK-based and international eCommerce businesses, one thing is clear:

Spending more is not the same as growing better.

Performance issues are rarely caused by the platform itself. They usually come from weak strategy, poor account structure or unclear decision-making.

My role is to bring senior-level thinking and hands-on experience to help Google Ads and Google Shopping become a scalable and profitable growth channel, fully aligned with business goals.

Learn more



How I can help

Google Ads & Google Shopping Audit

When you need a clear understanding of what’s working, what isn’t and where the real opportunities are.

  • Full account and structure review
  • Identification of profitability leaks
  • Clear, prioritised action plan

Request an audit
A detailed overhead shot of elegantly branded marketing collateral arranged meticulously on a slate-grey tabletop—showcasing high-end business cards, a spiral-bound notebook with minimalist logo embossing, and a slim metallic pen. The color palette includes soft whites, deep charcoals, and subtle hints of silver, arranged in a structured grid pattern. Even, diffuse natural light from above creates gentle highlights and eliminates harsh shadows, reinforcing the clarity and precision of presentation. The composition follows the rule of thirds, offering a balanced corporate aesthetic. The mood is calm and authoritative, emphasizing attention to detail and professionalism in every marketing touchpoint.

How I can help

Google Ads & Google Shopping Audit

When you need a clear understanding of what’s working, what isn’t and where the real opportunities are.

  • Full account and structure review
  • Identification of profitability leaks
  • Clear, prioritised action plan

Google Shopping Restructuring & Scaling

For eCommerce brands with volume that need to clean up their account and build a solid foundation for growth.

  • Scalable, business-oriented account structures
  • Advanced feed optimisation
  • Preparation for automation and sustainable scaling

Ongoing Paid Media Consulting (Senior Support)

Strategic support for in-house teams that need senior expertise without hiring full-time.

  • Ongoing account reviews and optimisation
  • Strategic guidance and decision support
  • Close collaboration with eCommerce, SEO and analytics teams

International Expansion with Google Ads

Structured support to enter new markets with control and efficiency.

  • Market viability analysis
  • PPC strategy adaptation per country
  • Solid foundations for scalable international growth


About me

My experience

I’m Marita Fernández, a senior Paid Media consultant specialised in Google Ads and Google Shopping for large-scale eCommerce.

For over 10 years I’ve worked with UK-based and international businesses, managing complex accounts and collaborating closely with eCommerce, trading, SEO and analytics teams in highly performance-driven environments.

I bring a strategic, honest and business-focused approach, based on real-world experience rather than generic formulas.

Learn more about my background
A detailed overhead shot of elegantly branded marketing collateral arranged meticulously on a slate-grey tabletop—showcasing high-end business cards, a spiral-bound notebook with minimalist logo embossing, and a slim metallic pen. The color palette includes soft whites, deep charcoals, and subtle hints of silver, arranged in a structured grid pattern. Even, diffuse natural light from above creates gentle highlights and eliminates harsh shadows, reinforcing the clarity and precision of presentation. The composition follows the rule of thirds, offering a balanced corporate aesthetic. The mood is calm and authoritative, emphasizing attention to detail and professionalism in every marketing touchpoint.

Let’s talk

If you’re looking for senior support to improve the profitability of your Paid Media investment, let’s have a conversation.

📩 Get in touch and tell me briefly about your project.

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